SEAN PHALER

DIGITAL MARKETING LEADER

Marketing Professional in Fortune 500, Entrepreneurial Start Ups, and Rapid Growth Environments. Former Division 1 basketball player, father of two, thriving in the digital world.

  • Sean Phaler
  • 6' 9"
  • Orlando, FL | Charlotte, NC
  • sean@seanphaler.com
  • www.seanphaler.com

Rapid Growth & Profit Driven Marketing Leader

~ Marketing Professional in Fortune 500, Entrepreneurial Start Ups, and Rapid Growth Environments ~

Well Rounded Marketing Professional... marketing campaigns, website design and management, ecommerce, graphic design, photography, videography, reporting analytics, content management systems, social media, strategic digital direction, reporting analytics, vendor management, large budget management
Digital Expertise...Ecommerce, Magento, Drupal, SEO, PPC, retargeting, E-Mail marketing, digital strategy
Hardworking Competitor & Leader...former member and captain of Division I and II college sports teams
• Expert in HTML, CSS, JavaScript and all Adobe Programs including Photoshop and Dreamweaver
• Complete b2b and b2c marketing experience within last two positions gaining valuable experience in both fields

PROFESSIONAL EXPERIENCE

  • PENTAIR, INC.

    Pentair, Inc. (NYSE: PNR) is an $8 billion global water, fluid, thermal management, and equipment protection company with industry leading products, services and solutions employing over 30,000 people worldwidew ith headquarters in Minneapolis, MN.

    Digital Marketing Manager

    Pentair Environmental Services – Apopka, FL 2014 - Present

    PES is a rapid start-up platform within Pentair providing design and consulting services, engineered solutions, innovative equipment and technical support to a variety of aquatic industries including commercial fish farming, remote monitoring, water quality monitoring and controls, aquatic research, and life support systems.

    • Built and managed the digital infrastructure for ES Platform
    PentairAES.com – managed e-commerce website raising sales over $500K in two years (25%+ growth)
    Pentairenvironmental.com - designed and build a new website for Australian based water quality business
    Paeswater.com – project managed the development of this site and main player in ideation
    • Interactive website utilizing Google Maps APIs and live monitoring connected to Magento ecommerce site
    • Multiple vendors were managed including Google, EagleIO and Human Element
    A finalist for the Magento Imagine Award for the “Most Innovative Site of the Year”
    – ­ Introduced essential digital marketing activities to build the entire online digital marketing framework
    • SEO, PPC, retargeting, social advertising, commerce marketing, and content creation

    • Constructed and managed digital marketing sales campaigns to grow business and enhance brand awareness
    – Created e-mail marketing platform generating $1M of revenue growth with targeted marketing automation, valuable customer segmentation data, and lifestyle marketing initiatives.
    – Implemented successful SEO procedures including 1st page Google results from 34 to 1200+ keywords
    – Grew social media following from 5,000 to over 200,000+ in less than 2 years from successful campaigns
    – Ran successful sales campaigns including Cyber Monday setting one-day records in revenue, orders, impressions and pageviews

    • Supported development of digital sales enablement tools
    – Photography/videography – trained the videographer in the art video production and editing
    – Graphic Design – managed / assisted the graphic designer with multiple design projects
    – iPad app for sales team loaded with offline videos, sales tool kits, literature and product information

    • Leading a digital marketing team and installed confidence in them to showcase their better talents
  • Charlotte Bobcats (Hornets)

    Manager, Interactive Media2010 - 2014

    Charlotte, NC

    The Bobcats are an NBA professional basketball franchise largely owned by Michael Jordan in the Eastern Conference. The business model for the NBA is mass marketed to all people and industries. Working within interactive one can include marketing to a single customer or assisting the partnership marketing team to land a multi-million dollar sponsorship opportunity.


    • Daily upkeep of bobcats.com, creation of all special sections on the website and bigger micro-sites
    • Collaboration with other departments of the organization to help them generate revenue and customer growth
    • In-house photographer/videographer for all games and most community events
    • Grew Bobcats Facebook followers from 30k to 600k+ and Twitter followers from 5k to 500k+
    • Implementation of social media contests and promotions to expand databases and increase fan interaction
    • Oversaw all content on timewarnercablearena.com and created customized sponsored sections
    • Managed e-mail marketing campaigns by designing templates, segmenting customers and a/b testing sends
    • Played a major role in Bobcats rebrand to Hornets. Created backbuzzcity.com, microsite off all things Hornets
  • Freelance Web / Graphic Designer2006 – 2014

    Prestige Web Innovations
    Charlotte, NC
    • Successfully ran a small, web / graphic design + marketing company tailored to small businesses
    • In a four year span helped over 40+ companies dramatically increase their web/marketing efforts
    • Handled every aspect of a prosperous small business, from sales to marketing to project management
    • Buffalo Wings & Rings: Creation of website and produced all social media and e-mail marketing campaigns
    • Carolina Sporting Arms: Created an all new brand refresh with mobile website integration and special offers

Education

  • Pfeiffer University

    Pursued MBA

    • Paused masters work when started working in sports
    • Played Division II Volleyball for Pfeiffer University
    • Help start a new college program by instilling hard work ethics in younger teammates

  • UNC Charlotte

    BSBA in Business Administration

    • Concentration: Marketing
    • Minor in American Studies & Athletic Director’s List for Outstanding Achievement in Education
    • Community Outreach: volunteered time with public speaking and basketball instruction to help youth

  • Fullerton College

    AA Degree in Liberal Arts

    • Captain of the Basketball team, finished 37-0 and won the California JUCO State Championship

  • University of New Mexico

    • Member of Division 1 Basketball Team: played in NCAA Tournament
    • ­ Reached out to the community by reading and speaking to children at local schools and hospitals

Digital Marketing Skills

  • Leadership

  • Web Design

  • E-Mail Marketing

  • Social Media Growth

  • Search Engine Optimization

  • Pay Per Click Advertising

  • Re-targeting Ads

  • Technology Platforms

  • Google Analytics

  • Google AdWords

  • Facebook Promotions

  • Social Media Advertising

  • Content Marketing

  • Digital Strategy

  • Visual Marketing

  • Data Analysis

  • Reporting Metrics

  • Commerce Marketing

  • Optimization

  • Customer Service

Web Design Skills

  • Adobe Dreamweaver

  • CSS

  • Java-script

  • HTML

  • j Query

  • Magento

  • Drupal

  • Wordpress

  • Responsive Design

  • FTP Hosting

Design Skills

  • Photography

  • Videography

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Premiere

  • Photo Editing

  • Video Editing

  • Video Production

Download resume as PDF format
Pentair Aquatic Eco-Systems
Charlotte Bobcats (Hornets)
Charlotte Bobcats Work Links

PHOTOGRAPHY


Lady Cats Holiday Gallery
2013: http://www.nba.com/bobcats/gallery/2013-lady-cats-holiday-gallery
2012: http://www.nba.com/bobcats/gallery/2012-lady-cats-holiday-gallery

Lady Cats Swimsuit Fashion Show
2013: http://www.nba.com/bobcats/gallery/2013-lady-cats-swimsuit-calendar-fashion-show
2012: http://www.nba.com/bobcats/gallery/2012-lady-cats-swimsuit-calendar-fashion-show

Bobcats Practice Gallery
http://www.nba.com/bobcats/gallery/practice-gallery-102813

Craft Beer Garden Opening
http://www.nba.com/bobcats/gallery/craft-beer-garden-opening-11813

Bobcats 2013 Open Practice
http://www.nba.com/bobcats/gallery/bobcats-2013-open-practice

Lady Cats Pink Gallery
http://www.nba.com/bobcats/gallery/lady-cats-pink-gallery

2013 Cool School Gallery
http://www.nba.com/bobcats/gallery/2013-cool-school

Lady Cats Auditions
2013: http://www.nba.com/bobcats/gallery/2013-14-lady-cats-final-auditions
2012: http://www.nba.com/bobcats/gallery/2012-lady-cats-auditions

Fleetwood Mac Concert
http://www.nba.com/bobcats/gallery/fleetwood-mac-june-25-2013

Jeffery Taylor Gives Back
http://www.nba.com/bobcats/gallery/jeffery-taylor-gives-back-41013

Dribble to Stop Diabetes
http://www.nba.com/bobcats/gallery/dribble-stop-diabetes-41313

Cats Create Outdoor Reading Area
http://www.nba.com/bobcats/gallery/cats-create-outdoor-reading-area-32613

Cho Hosts Burma Team
http://www.nba.com/bobcats/gallery/cho-hosts-burma-team-11813

Jordan Works Out with Cats
http://www.nba.com/bobcats/gallery/jordan-works-out-cats-121112

Cats Care Cornucopia
http://www.nba.com/bobcats/gallery/cats-care-cornucopia-112012

Holiday Hospital Visit
http://www.nba.com/bobcats/gallery/holiday-hospital-visit-111612

Cats Care Mobile Pantry Delivery
http://www.nba.com/bobcats/gallery/cats-care-mobile-pantry-delivery-111512

Halloween Hospital Visit
http://www.nba.com/bobcats/gallery/halloween-hospital-visit-103012

2012 My Hero Gala
http://www.nba.com/bobcats/gallery/2012-my-hero-gala-102712

2012 Season Ticket Holder BBQ
http://www.nba.com/bobcats/gallery/2012-season-ticket-holder-bbq

2012 Media Day
http://www.nba.com/bobcats/gallery/2012-media-day

Lady Cats Support Race For the Cure
http://www.nba.com/bobcats/gallery/lady-cats-support-race-92912

STH Golf Invitational
http://www.nba.com/bobcats/gallery/2012-sth-golf-invitational-91412

Lady Cats Summer Studio
http://www.nba.com/bobcats/gallery/2012-lady-cats-summer-studio-72712

HoopTee Celebrity Golf Classic
http://www.nba.com/bobcats/gallery/hooptee-celebrity-golf-classic-71212

Mayor's Youth Employment Program Kickoff
http://www.nba.com/bobcats/gallery/mayors-youth-employment-program-kickoff-61212

TNBA Parent / Child Clinic
http://www.nba.com/bobcats/news/gallery_tnba_clinic_120304_1.html

STH UFC Fight Night at Strike City
http://www.nba.com/bobcats/team/gallery_sth_strike_city_111112_1.html

Cats Care House Build
http://www.nba.com/bobcats/news/gallery_cats_care_husqvarna_1.html

Shining Hope Farms
http://www.nba.com/bobcats/team/cats_care_shining_hope_farms_110813_1.html

Lady Cats Workout Gallery
http://www.nba.com/bobcats/team/lady_cats_workout_gallery_110808_1.html

Lady Cats Western Gallery
http://www.nba.com/bobcats/team/lady_cats_country_1.html


VIDEOS (Videos are no longer available on hornets.com)


2014 Hoops and Heels
Michael Jordan One-on-One
BCBS Clinic
2013 Training Camp Highlights - Wings, Guards & Forwards
Cody Zeller Shooting Highlights
Cho Hosts Burma Team
Cats Care Clinic
Lady Cats Calendar Shoot Video
Bobcats Fantasy Camp
2012 & 2011 Cats Care Cornucopia
2012 Fantasy Camp
2012 Mascot Bowl
2012 WFNZ Street Turkeys
2012 Rufus Racing
2011 Shining Hope Farms



PUBLISHED ARTICLES


Establishing Fundamentals
http://www.nba.com/bobcats/inside-game-establishing-fundamentals

Fantasy Outlook – Gerald Henderson, JJ Redick
http://www.nba.com/bobcats/fantasy-outlook-henderson-redick-becoming-more-versatile

Bobcats vs. Grizzlies
http://www.nba.com/bobcats/summer-recap-bobcats-vs-grizzlies

Shining Hope Farms
http://www.nba.com/bobcats/cats_care_shining_hope_farms_110813.html
Web / Graphic Design - Prestige Web Innovations